What's Your Personal Triple Bottom Line?



This post was written by contributing writer Nina Hodjat, a criminal defense attorney and spiritual guide based in Los Angeles. 

Some companies sling the Triple Bottom Line concept of focusing on people, planet, and profit versus just profit like they’re offering the sexiest narcotic previously available only to the elite, now available to the commoner. Corporations are wooing the masses with promises that purchasing their services or goods will result in the ultimate high: the wondrous feeling that spending money is synonymous with “doing good” in the world.

While “doing good” isn’t a bad thing, I believe it’s high time to explore the next frontier of the Triple Bottom Linenotion and ask: what’s your Personal Triple Bottom Line?

As you may know, Triple Bottom Line (TBL) concept measures a company’s “success” in terms of its social, environmental and financial impact: people, planet and profit.  Personal Triple Bottom Line (P-TBL) can be similarly appraised:

  • · People: your relationship with others
  • · Planet: your relationship with yourself (inner-planet)
  • · Profit: what you ultimately get out of your life

Why is P-TBL so important? Once you establish your P-TBL, you’ll have a solid framework from which to make decisions that are truly in alignment with who you are – an ever-evolving, always learning, beautiful human being. In a world where multiple jobs are commonplace, it doesn’t matter if you’re a criminal defense lawyer and an intuitive consultant like yours truly – you can do both well, so long as what you’re doing is in alignment with your P-TBL.

My P-TBL consist of Integrity in my dealings with others (honoring my commitments to the best of my abilities, and not making false commitments only to momentarily please – or get rid of – others); being honest with myself (I try to see things as they are, not how I wish they would be); and when I live life by these principles, I tend to get more love in all areas of my life.

Like a company’s TBL, the specifics of your P-TBL may vary over time. Unlike a company’s TBL, you can (and dare I say, should) keep your P-TBL private. When you establish your P-TBL, and make your best efforts at living your life in line with it, you’ll rarely need the counsel of others, as decisions that once seemed difficult become effortless over time. You’ll tend to stop engaging in actions that you regret and the self-judgment that follows. Creating a P-TBL doesn’t mean that you won’t make mistakes; it just means that you’ll become more self-aware and adjust your life accordingly when your actions result in blunders.

The next time you’re tempted to tap into a company’s TBL brew, consider how doing so relates to your P-TBL. The most lasting and impactful decisions of our lifetime seem to revolve not around how the amazing products we buy will change the world, but how changing ourselves from within will change humanity. 

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