What this does: The IAT tests were developed to measure and understand unconscious bias' that we may not realize we have. With these tests, participants can identify areas of bias and find suggested interpretations based on ongoing research.
What this features: This site allows you the opportunity to assess your conscious and unconscious preferences for over 90 different topics ranging from pets to political issues, ethnic groups to sports teams, and entertainers to styles of music. At the same time, you will be assisting psychological research on thoughts and feelings.
Why you should use this: People don't always say what is on their mind. However, the difference between being unwilling and unable is the difference between purposely hiding something from someone and unknowingly hiding something from yourself. Wouldn't you like to know?